PHI Aviation has announced the appointment of Jake Sifers as Director of Business Development – Southeast Asia.

Based in Bangkok, Sifers will be responsible for executing regional business strategies, identifying new market segments and nurturing client and partner relationships.

He brings over 20 years of expertise in expanding market share in the helicopter aviation sector.

The company said Sifers’ in-depth understanding of the Southeast Asian market dynamics and industry trends will be invaluable in terms of PHI’s exploration of new opportunities in this region.

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