Flight Control System developer Skyryse has announced a new logo, branding and website ahead of next week’s HAI Heli Expo in Atlanta. With its new branding, which appears on the conforming R66 for the certification programme, as well as in a new look website, the company has ditched the decidedly ‘funky’ paint job of its R44 demonstrator in favour of a cleaner, more ‘serious’ style. According to the company, “The new visual representation of the Skyryse brandmark, the ‘Y,’ takes a cue from the company name. The upper structure represents both the V in ‘velocity’ and outstretched arms reaching toward the sky, reflecting the next revolution in aviation and human mobility. The new Skyryse wordmark softly carries the word ‘Sky’ in a calming Stratus Blue, highlighting the joy and freedom of soaring in and above the clouds.”

Besides the new look and feel, the word on the ‘industry street’ is that the company is expected to make a significant announcement about the programme early next week.

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